budget cable cut india
General Entertainment Channel Price‑Hacked? Families Saving 63%
In 2024, 41% of tier-II households are cutting cable bundles, saving up to ₹7,500 a year by swapping in free-to-air channels like Yash TV. This shift is fueled by soaring living costs and a boom in regional free content, giving families more cash for groceries, education, or home upgrades.